photographer | filmmaker

Ben Up - The Posterz Music Video

Added on by Vinoth Varatharajan.

We shot the music video within a span of 6 hours in an underground parking lot. To add some flavour, we tied a transparent shower curtain onto the led pipes and my buddy was fanning with a piece of cardboard to give a practical wind effect. We wrapped up the film with some live concert footage to tie-in the release of the video with The Posterz performance at SXSW 2016.

On their most recent EP Junga, Montreal trio The Posterz rap about navigating life in the city, or what they call the “concrete jungle.” In their new music video for EP standout “Ben Up,” Kris the $pirit gives us a tutorial on how to stay up by staying true to yourself, accompanied by a melodic hook from Husser and guest backing vocalist Kali Pop. Using live drums, guitars, and a wild vocal effect, in-house producer Joey Sherrett cooks up the eerie instrumental that ultimately inspired the gloomy, pensive clip.

“Despite our hardships, we handle them the only way we know how,” The Posterz told Complex via email. “Sometimes life doesn’t always give you the best situations, and you can get ‘ben’ out of shape. But we rise above it and continue.”

You can watch the Vinoth Varatharajan-directed visual for “Ben Up” above.
— Complex
Although the settings of underground parking garage and Glad bag-wallpapered murder room are miles away from the vibrant excursion of “Bulalay (Welcome To Junga),” both clips draw the viewer in with an impressive cinematic edge. As a tune, “Ben Up” is as grey and disorienting as its visuals in its movement from smoke-stacked turn-up to ‘90s alt-rock fade-out. It’s not a soca anthem, but it’ll still compel you to move.
— Fader

CREDITS
Client: The Posterz
Director, DP, Editor, Grade : Vinoth Varatharajan
Post-production: The Workshop
Stylist : Kruger

Behind the scenes...