Shooting an ad for La Distributrice. A niche take-out only espresso and coffee shop here in Montreal. These are the fine folks who let me carry out my Coffee & Strangers portrait project last summer. I pitched the idea to shoot the ad as a narrative documentary. In other words, a "Docu-mmercial". All access were granted for creative freedom.
Other than holding the record for being the smallest coffee shop in North America, the shop is open all yearlong given the city's rigorous weather conditions. And I wanted to showcase that. Rain is a wrap! Snow is next.
All photos were screen capped from the editor.