ZOO LEGACY | SHE'LL NEVER FALL IN LOVE | MUSIC VIDEO

I jumped at the opportunity to collaborate with my pals, Zoo Legacy for the second time. For the record, we shot it all on the Canon 550D, and had a lean crew of about eight to pull this off. Huge props to the guys, the gals, my baby cousin–especially Barrie MacLeod and his studio space who stepped up big to make this happen.

Here are some of the pre-production and pitch materials.

And some behind the scenes.

RUMBLE BY THE POSTERZ

The Posterz are a three-piece from Montreal who boast some great self-annointed credentials: Husser "the hood punk", Kri$ the $pirit "the neurotic second coming of Nas", and Joey Sherrett "the weirdo production braniac". Following up the group's last single "All I Know" comes "Rumble", which we're premiering above. Watch and delight in the video's aesthetics, as the group roll through subway carriages, doing chin-ups, and mobbing past tower blocks.

"Rumble" is taken from the group's new EP Junga, which will drop before Spring is up. Catch The Posterz on May 13th at Birthdays. Tickets here. Click attending here!  They're also playing The Great Escape May 14th.

Credits: Words by Noisey /  Directed by The Posterz / Filmed by Afolabi Mamba Patrice Idowu / Edited by Vinoth Varatharajan

ADIDAS SUPERSTAR 80s x MARK GONZALES

Adidas holds a special place in my heart because I believe that they foster creativity and individuality while crafting their cool products. It was an honor to cut and grade this piece and meet the skateboarding legend Mark Gonzales through couple of 8TB G-Drives.

" There is nothing new under the sun. Pioneering has to do mostly with seeing something that is already out there and then adapting it and making it yours. That is what true pioneering is about. " - Mark Gonzales

As a part of their ongoing relaunch of their Superstar 80s sneaker, adidas Originals have teamed up with professional skateboarder, artist and living legend Mark Gonzales aka The Gonz. The clean white upper of the sneaker acts as a blank canvas for Gonzales, who invites the wearer to leave their own mark on the sneaker, and in doing so completely redefine the uniqueness of the style, or alternatively leave his simple redesign as they are. The Gonz adds his creative touch to the Superstar with some debossed hand lettering on the tongue and a signature character on the heel tab, while the name “GONZALES” sits defiantly on the lateral. Watch the video at Adidas Skateboard website or click below.

Credits: Agency / Johannes Leonardo, NYC / Words by Josephine Mok - HypebeastTracks - Factor & The Chandeliers - Elliott's Bike / The Fabulous Three - Nightbird / Teo Moss - Desactivation / A special super-tight bro hug to Jess Westein

LAST WEEK[S] ON MY PHONE

Last month was just too much. I mean in a good way. Or is it? I'm not quite sure how to feel. Whatever my feelings and emotions were/are, one thing is certain; that it was all fucking worth it! In fact, I ask 'Is it useful?', 'Was it useful?' 'Did I invest my time properly?' The answer is yes. I think my ego is finally strong enough to ground myself. I shall explain in details on my next post on how I came to that discovery by crying in the middle of a gay after-hours rave and making out with a transvestite [i think], while listening to Felix Da Housecat's rave remix of Sinner Man. Love.

V.

RUMBLE MUSIC VIDEO WORLDWIDE SCREENING BY THE POSTERZ

So, I love The Posterz and they love me (???). Professionally, we cooked 3 major projects [here, here and here] or simply do a search. Privately, our relationship is based on a true romance with respect and honesty towards our craft. Visions and goals are included. Fictitious applauds are not included. I can safely say that, those are couple of reasons behind their growth.

RUMBLE // is their upcoming music video filmed in the banlieus and the catacombs in the city of love during their Obey The Lawless Euro Tour. Shot by Afolabi Mamba in the banlieu of Clichy-sous-Bois. For those who don't know, the super low income immigration housing projects served as the backdrop for Justice's music video Stress shot by Mr. Romain Gavras and the French classi-que film, La Haine directed by Mr. Mathieu  Kassovitz.

We gave our best for this visual piece given the impractical amount of technical difficulties, limited resources and deadlines. All the hard work paid off with interest when we watched the final cut projected exclusively to an enormous group of fans. Seeing and feeling their reaction was an x-file on it's own! The bonus payoff was that, the music video was simultaneously projected in 5 cities around the planet. Watch out for the official release on Tuesday, March 31st 2015.

INSPIRATION // The Posterz assigned me the task to cut and grade the footage annnddd given the way it was shot, naturally I leaned towards an art not imitating life approach. Dirty and disturbed yet inviting and horny. I watched La Haine [probably for the 20th time in 3 decades], Man Bites Dog, Sid And Nancy and Gavras's complete filmography to analyze and take notes.

Credits: Track // RUMBLE // Filmed by Afolabi Mamba Patrice Idowu // Cut & Grade by Vinoth Varatharajan // Screened on Friday, 13th March 2015 at: MASSIVart 6th Anniversary Party, Montreal CANADA || Salon Officiel, Montreal CANADA || Viva Lounge Montreal, CANADA || Crawford, Toronto CANADA || Knickerbockers, California USA || Big Bang Gang, Paris FRANCE || Le Baron De Paris, Tokyo JAPAN || Presented by  MASSIVart

L'AÉÉSM FASHION SHOW AT PHI CENTER

My buddy Nissan invited me to attend a fashion show at the Phi Center. Honestly speaking, I'm a guy with absolutely no sense of fashion. However, I love the whole runway experience. I must confess that I felt a bit intimidated and unearthly by the crowd. I guess I was more curious on validating the authenticity of the people than simply enjoying the show. Note to myself; need to practice ignorance. However, one person I have not ignored was Mr.Yannick Fornacciari. I've seen his work but never met him in person. Easily a humble human being.

Credits: Partners // ALDO, DULCEDO // Art Director // Marc-Tavio Folly / Commity / Laurence Perusse, Samantha Daoust, Farah Benosman // Graphics // Mireille Dupont // Presenters // PEDRAM KARIMI / DES ROSIERS / LES INCOMPETENTS / GABRIEL DROLET-MAGUIRE

Yannick Fornacciari and his partner.